Collaborating with Creative Recreation, a Los Angeles-based sneaker company, and with Quincy Brown, stepson to another megastar by the name of Diddy, Trey become a sneaker model. It seems the progeny of successful cross-platform entertainers are a perfect fit for the company that aims to "inspire, defend, and champion creativity." And because Trey is a Smith, he didn't just show up and have his photo taken while wearing cool kicks. He takes this stuff seriously, man. Trey told Pret-a-Reporter that while working with the shoe company, he'd apply his father's philosophy of "Everything you touch, make it better," which is an admirable notion, but why is he choosing to specifically improve the world of footwear?
"I feel like the shoes I wear each day set a piece of that day's tempo. When I'm DJ'ing I usually like any sleek low profile shoes — when I'm up there on stage I don't want shoes being louder than my mix," he said. Okay, now this all makes perfect sense. Who among us hasn't been in the club just getting jiggy with it only to be completely distracted by the DJ's footwear selection? It's a real evening killer.
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